explore generative ai

SHINY, NEW, AND EXCITING TECHNOLOGY

Generative AI has taken the world by storm. What was once used (and let’s be honest, is still used) to generate pictures of cats riding dinosaurs and poetry about sneakers in the voice of Yoda, has found its way into the tech industry, with promises of productivity enhancements, creativity boosts, and personal assistant-level help.

OKAY BUT WHAT IS IT?

I tasked myself with introducing the technology and its benefits to all IBMers, giving an overview of its potential benefits and use cases in an easy-to-understand way. Making this information simple and accessible was crucial—there are over 300,000 IBMers in the world, each with different technology backgrounds, roles, and responsibilities. This reality was my anchor and guide in the writing process, and it informed all of my design choices.

START

Like any good piece of content, I started with an introduction about the topic. My goal was to hook the reader, then give a quick lesson of how IBM has advanced AI tech and where IBM is headed. I included a quote from IBM’s CIO to further drive the point that IBMers need to adopt this technology in their everyday work.

TELL ME HOW IT CAN HELP ME

Next, I created content on the benefits of generative AI. I made sure to tailor the content to IBM-specific jobs to showcase how it can help IBMers work smarter right now.

I started with another hook, comparing the work process in the past to the AI-enhanced work process. I then outlined four ways generative AI can transform productivity. I made sure to keep the copy short and sweet, including pictograms to break up content up into smaller pieces so it that it was more easily processed.

DID YOUR PROJECT MAKE AN IMPACT?

I delivered this content via Slack. It was also discoverable via internal search. My work was well received, garnering a number of positive emoji reactions and comments. I was recognized by senior leadership for taking the time to develop this content.

As far as metrics are concerned, since its inception, my content has received 2088 views and over 400 unique visitors.

WHAT DID YOU LEARN?

As feedback started pouring in, it was obvious that people were and are excited to learn more about generative AI and how to use it.

Future iterations of the content will showcase demos of how to complete certain tasks that I mentioned in my initial copy.